HICKORY, N.C. (April 28, 2026) — Hickory’s hotel scene continues to expand with the opening of a new extended-stay property, adding 108 rooms to support growing demand from visitors, event attendees, and business travelers.
The new TownePlace Suites by Marriott Hickory is designed for guests who want extra space and flexibility while traveling. Each suite features a full kitchen, separate living and sleeping areas, and a dedicated workspace, making it a strong fit for both short visits and longer stays in the Hickory area.
Guests will also find a wide range of amenities that make travel easier and more comfortable, including complimentary daily breakfast, high-speed WiFi, a 24-hour fitness center, indoor pool, on-site laundry facilities, and inviting outdoor lounging spaces. The hotel is also pet-friendly, offering thoughtful touches for guests traveling with animals, along with complimentary parking and accessible room options.
Located just minutes from the Hickory Metro Convention Center, the new hotel adds important lodging capacity for conferences, tournaments, group tours, and regional events that bring visitors to Hickory year-round.
“Each new hotel opening strengthens Hickory’s ability to welcome more visitors and larger events,” said Sarah Jones, Vice President of Sales, Marketing, and Tourism Development at Visit Hickory. “This addition of 108 rooms helps support continued tourism growth while also increasing economic impact for our restaurants, attractions, and small businesses throughout the community.”
As Hickory continues to grow as a destination for both leisure and business travel, new lodging options like TownePlace Suites play a key role in expanding the city’s ability to host more overnight guests and larger events.
With its combination of comfort, convenience, and location, the new hotel adds meaningful capacity to Hickory’s hospitality landscape and supports the ongoing momentum of the local tourism economy.
About Visit Hickory: Visit Hickory is the official destination marketing organization for Hickory, North Carolina. Dedicated to promoting the community’s rich history, vibrant culture, and scenic beauty, Visit Hickory connects travelers with unforgettable experiences in the heart of Catawba County and throughout our region. The mission of the HCTDA is to market and enhance the economy of the Hickory area by promoting conventions, meetings, and travelers to the area. For more information, visit www.visithickorync.com.
Media Contact:
Sarah Jones
Vice President of Sales, Marketing & Tourism Development
Visit Hickory
828.322.1335
Sarah@visithickorync.com
