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About the Partnership Program
About the Partnership Program
Tourism doesn’t just happen—it’s built by partners like you.
Our Partnership Program is made up of the passionate people and businesses who help shape the visitor experience in the Hickory area. From the hotel front desks to the food trucks, the museums to the music venues—you are the heartbeat of Hickory’s hospitality scene.
So, who’s considered a partner?
If your business or organization plays a role in welcoming, hosting, entertaining, or serving our visitors—you’re in. That includes:
Hotels, B&Bs, and Vacation Rentals
Restaurants, Cafes, and Food Trucks
Breweries, Wineries, and Distilleries
Attractions, Museums, Galleries, and Theaters
Shops, Boutiques, and Local Retailers
Event Venues and Meeting Facilities
Outdoor Recreation Providers and Parks
Transportation Services and Tour Operators
Meet Our “Friends of Tourism”
We also know that not everyone fits into a neat tourism box—and that’s where our Friends of Tourism come in. These are businesses and organizations that may not directly serve visitors every day but play a big role in supporting the overall visitor experience and destination development.
This includes:
Florists
Healthcare Providers and Hospitals
Photographers and Videographers
AV and Event Production Companies
Tent, Table, and Pipe & Drape Suppliers
Educational Institutions
Professional Service Providers (think banks, consultants, creatives, etc.)
If you’re connected to tourism in any way—or want to be—we’d love to have you in the mix.
Why Join?
Partnership comes with perks:
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Access to the Partner Portal
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Eligibility for co-op marketing and advertising
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Invitations to industry events and workshops
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Inclusion in our official website and visitor guide
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Opportunities to network and collaborate across industries
Let’s Work Together
Whether you're a longtime partner or just thinking about getting involved, we're here to help you make the most of your role in Hickory's tourism story.
Questions? Want to connect with our team? Contact us ➜