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About the Partnership Program
🤝 About the Partnership Program
Tourism doesn’t just happen—it’s built by partners like you.
Our Partnership Program is made up of the passionate people and businesses who help shape the visitor experience in the Hickory area. From the hotel front desks to the food trucks, the museums to the music venues—you are the heartbeat of Hickory’s hospitality scene.
So, who’s considered a partner?
If your business or organization plays a role in welcoming, hosting, entertaining, or serving our visitors—you’re in. That includes:
🛏️ Hotels, B&Bs, and Vacation Rentals
🍽️ Restaurants, Cafes, and Food Trucks
🍷 Breweries, Wineries, and Distilleries
🎨 Attractions, Museums, Galleries, and Theaters
🛍️ Shops, Boutiques, and Local Retailers
🎟️ Event Venues and Meeting Facilities
🚲 Outdoor Recreation Providers and Parks
🚌 Transportation Services and Tour Operators
👋 Meet Our “Friends of Tourism”
We also know that not everyone fits into a neat tourism box—and that’s where our Friends of Tourism come in. These are businesses and organizations that may not directly serve visitors every day but play a big role in supporting the overall visitor experience and destination development.
This includes:
🌼 Florists
🏥 Healthcare Providers and Hospitals
📷 Photographers and Videographers
🎧 AV and Event Production Companies
🎪 Tent, Table, and Pipe & Drape Suppliers
🎓 Educational Institutions
💼 Professional Service Providers (think banks, consultants, creatives, etc.)
If you’re connected to tourism in any way—or want to be—we’d love to have you in the mix.
Why Join?
Partnership comes with perks:
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Access to the Partner Portal
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Eligibility for co-op marketing and advertising
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Invitations to industry events and workshops
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Inclusion in our official website and visitor guide
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Opportunities to network and collaborate across industries
Let’s Work Together
Whether you're a longtime partner or just thinking about getting involved, we're here to help you make the most of your role in Hickory's tourism story.
Questions? Want to connect with our team? Contact us ➜