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Brand Kit
Brand Kit & Partner Resources
Put Your Best Brand Forward—The Hickory Way
Welcome to the official Visit Hickory Brand Kit—your creative compass for using our logos, visuals, and voice the right way. Whether you're promoting a tourism event, creating a co-branded campaign, or simply want to align with our regional identity, this is your first stop.
Our brand represents more than just a logo—it’s a reflection of who we are: welcoming, hospitable, hardworking, and forward-looking. It celebrates the grit of our history and the growth of our future. From our typography and color palette to the tone of voice in every message, consistency helps us build recognition, pride, and trust.
What You’ll Find Here:
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✅ Approved Visit Hickory logos (in various file formats)
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🧭 Voice & tone guidelines for writing like Visit Hickory
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📸 Photography usage and visual examples
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📎 Downloadable brand overview + partner-friendly files
Before You Use Our Brand…
We're proud of our brand—and protective of it, too.
If you're a partner looking to use the Visit Hickory logo, tagline, or any brand assets, please reach out for permission and usage approval first. All co-branded or collaborative uses must align with our current brand standards to keep messaging clear, consistent, and authentically Hickory.
👉 Request permission and brand usage guidelines by contacting:
📩 Sarah Davis Jones, Director of Sales & Marketing
📞 Sarah@visithickorync.com - (828) 322-1335
Let’s work together to tell Hickory’s story—boldly, beautifully, and with a little cheekiness. 😉